top of page
ID LOGOS-01.png
Start Now
ID LOGOS-01.png
Identiscents13790_edited_edited.jpg

MARKETING ROADMAP 2025

MARKET ANALYSIS

MARKET ANALYSIS

OBJECTIVES

OBJECTIVES

TIMELINE

TIMELINE

RESOURCES

RESOURCES

BUDGET

BUDGET

SUMMARY

1

2

3

4

5

MARKET ANALYSIS

PERFUMERY IN THE MIDDLE EAST

2020

2024

FRAGRANCE

2028

7

0

3,5

10,5

14

2020

2024

PACKAGING

2028

REVENUE  GENERATED ($BILLION)

Fragrance growth is driven by Luxury, niche and personalization. 

Demand for high-end, sustainable, and innovative packaging solutions

is fueling the packaging market’s expansion.

* Arabian Gulf Business Insight

TANGO SQUARE 200ML F + B H.webp

MARKET ANALYSIS

IDENTISCENTS PACK vs FRAGRANCE

sales 2024

CIRCLE2.png
CIRCLE1.png
CIRCLE3.png

Objective: Fragrance to reach 50% in 2026

presentation_1.webp

MARKET ANALYSIS

  • Expertise in both fragrance and packaging

  • over 25 years of proven presence in the region.

  • strong relationship with european suppliers and gcc clients.

  • pioneering innovation in our industry.

  • full service solution.

  • agility with minimal delays (sc).

  • premium positioning.

  • limited brand identity cohesion.

  • lack of internal and external communication.

  • premium service not yet offered.

  • opportunity for fragrance growth.

  • potential for customization offering.

  • stand out from local & traditional competitors.

  • getting ready for sustainability.

  • competing with fragrance market leaders.

  • fierce price and development competition from chinese suppliers.

  • dependance on a small number of suppliers.

SW

OT

MARKET ANALYSIS

COMPETITORS MAPPING

END TO END SOLUTION

MASS

Screenshot 2024-12-12 at 19.21.40.png
ID LOGOS-01.png
Luxeperfume.png.webp

PRESTIGE

Screenshot 2024-12-12 at 19.18.29.png
Global pack_edited.jpg
Skyline-copy.png
samaa.gif
IMG_3921.jpg
Screenshot 2024-12-12 at 19.17.58.png
Screenshot 2024-12-12 at 19.17.18.png

FRAGRANCE OR PACKAGING

parfemperor.jpeg
Screenshot 2024-12-12 at 19.14.28.png
Screenshot 2024-12-12 at 19.15.48.png
ParfumPlus-Logo200px.png
Firmenich.jpeg
Screenshot 2024-12-12 at 19.19.36.png
Givaudan.jpeg

MARKET ANALYSIS

CLIENTS MAPPING

PRIVATE LABELS/
DISTRIBUTORS

Sasan.jpeg
steirling.png
dhamman.png
vision.png

INNOVATORS

ASAQ.jpeg
AHMED.png
YUSUF.jpeg

BRANDS

watan.png

KHUZAMA GULF
EST FOR TRADING

lattafa.png

FOLLOWERS

Dar Al Teeb.png
rasasi.png

MARKET ANALYSIS

CLIENTS PACK vs FRAGRANCE

PACKAGING

lattafa.png
steirling.png
ASAQ.jpeg

KHUZAMA GULF
EST FOR TRADING

Sasan.jpeg
vision.png
dhamman.png
rasasi.png
AHMED.png
watan.png
YUSUF.jpeg
Dar Al Teeb.png

FRAGRANCE

OBJECTIVES

fragrance_hover_edited_edited_edited.png

BRAND  IDENTITY

Q1

Q2

OUR  EXPERTISE

Identiscents13833_edited_edited_edited_edited.png

Q2-Q3

MSPUP 1 200 B.webp

FRAGRANCE  FOCUS

LALALAND.webp

OBJECTIVES

BRAND IDENTITY & REPOSITIONING

  • Establish a clear, CONSISTENT, and flexible brand identity TO COMMUNICATE ABOUT OUR
    DIFFERENT EXPERTISE UNDER ONE UMBRELLA. RE-POSITION IDENTISCENT AS A REFERENCE IN THE REGION.

  • Develop and implement a digital brand book, including values, mission,
    brand story, personas and visual identity.

  • Communicate the new identity internally to ensure alignement.

bg2.webp

OBJECTIVES

FOCUS ON OUR EXPERTISE

EFFECTIVELY COMMUNICATE OUR FOUR DISTINCT AREAS OF EXPERTISE.

PACKAGING

  • Promote innovative, high-quality packaging solutions.

  • Strengthen existing client relationships and become a reference in the regional market.

  • Build strategic partnerships with suppliers to enhance creativity and growth. (e.g. Coster x IDZ)

FRAGRANCE

  • Promote creativity and align with current trends.

  • Promote our perfumers. 

  • Showcase expertise through corporate events, VIP masterclasses, and trade fair participation.

  • Use CRM strategies to upsell and cross-sell to existing clients.

PROJECTS

  • Promote our customization expertise in both packaging and fragrance.

  • Partner with client to co-develop creative solutions.

  • Leverage feedback for continuous improvement and innovation.

SUPPLY CHAIN

  • ISO CERTIFICTAION

  • ACROSS SUPPLIER

  • ISO CERTIFIED EUROPEAN SUPPLIERS.

  • Regular audit to ensure Asian suppliers meet ISO standards.

  • $100K investment in warehouse infrastructure to improve batch tracking and distribution.

  • OTIF (On-Time In-Full) processes for transparency.

TIMELINE

GANT

Q4

Q1

Q2

Q3

Q4

CORPORATE  TOOL

DEC 9, '24 - MAY 30, '25

Testimonial videos

9 - 31 Dec

Product display

Jan 2, '25 - Jan 17, '25

Stationary / Edition

Jan 13, '25 - Jan 17, '25

Merchandising

Jan 13, '25 - Feb 28, '25

Corporate brief

Feb 14, '25 - Feb 17, '25

gifting catalog

Mar 3, '25 - Mar 14, '25

recruitment tools

Mar 10, '25 - Mar 31, '25

Employee shooting

Mar 10, '25 - Mar 31, '25

PARTNERSHIPS

Dec 9, '24 - Feb 28, '25

PCD coster x idz

9 -11 Dec

cosmoproof coster x IDZ

Feb 3, '25 - Feb 28, '25

EVENTS

dec 16, '24 - Nov 28, '25

Beauty World KSA

dec 16, '24 - mar 31, '25

Beauty World dBX

sep 1, '25 - nov 28, '25

WEBSITE

dec 18, '24 - feb 28, '25

Finalize project Page

dec 18, '24 - jan 3, '25

create Content Project Page

18 - 20 dec

new pages / sEO

Jan 3, '25 - jan31, '25

SEO Strategy

feb 3, '25 - feb 28, '25

BRAND  IDENTITY

jan 6, '25 - mar 5, '25

Create Digital Brandbook

18 - 20 dec

Visual Identity

feb 10, '25 - feb 28, '25

New ID Communication

mar 3, '25 - mar 5, '25

MARKET  STUDY

jan 13, '25 - feb 28, '25

Data Collection

jan 13, '25 - feb 14, '25

Market Analysis

jan 31, '25 - feb 28, '25

FRAGRANCE  FOCUS

may 12, '25 - may 30, '25

launch fragrance events

may 12, '25 - may 30, '25

RESOURCES

EXTERNAL

CONTENT CREATION

Content creation – Petra Sartoris,
freelance Photographer & Content creator.

DESIGN AGENCY

MB Agencement (Retail Design, Merchandising).

DIGITAL MARKETING AGENCY

(Performance)– Acquisit or Assembly Global.

pr & events

Frame Publicity.

Content strategy

Frederica Tribuiani consultant. 

INTERNAL

WEB (JEDI) MASTER

Maximilian Ardenius

GRAPHIC DESIGNER

Ali Ahmad

BUDGET

GRAPHIC DESIGN
10%

GIFTING
2%

OTHER
5%

CONTENT CREATION
30%

BRAND BOOK + DELIVERABLE
15%

EVENT CORPO
5%

EVENT / PR
10%

SEO MGT 
10%

CRM /
CLIENTTELLING
8%

9.png
8.png
7.png
6.png
5.png
4.png
3.png
2.png
1.png

merci

Shukran

thank you

bottom of page