IBRAHEEM AL-QURASHI
FRAGRANCE
LAYERING
CONCEPT
PACK
PERSONALISED
PERSONALISED
OFF THE SHELF
OFF THE SHELF
AGING
FRAG
PERSONALISED
PERSONALISED
OFF THE SHELF
OFF THE SHELF
RANCE
Your retail is our B2B.
Your retail is our B2B.
YOUR FORMULA TO SUCCESS
YOUR FORMULA TO FREEDOM
PERSONALISE YOUR PACKAGING
OUTSOURCE YOUR PROCUREMENT
//
At Identiscents, we specialise in sourcing, distributing, and personalising packaging solutions and fine fragrances across the perfumery, beauty, personal and home care sectors.
"We take procurement off your plate. Your retail is our B2B.”
Thomas – COO at Identiscents
"Project your brand and stand out! Imagine what we can create together." Nicolas - Product Development Director at Identiscents
"Through creativity, you elevate your brand identity, embracing the freedom that comes with it”. Patrick – Master Perfumer at Identiscents
"Your Formula to Success: Instantly access our top 20 best-sellers with just a click”. Aicha Aoura – KAM at Identiscents
OUR PARTNER
NEO PARFUMS
Neo Parfums is an independent fragrance house founded in Grasse in 2011.
guillaume cresp
MASTER PERFUMER & CO-FOUNDER
OF NEO PARFUMS
patrick bodifee
MASTER PERFUMER
AT IDENTISCENTS
marzia tissino
PERFUMER
AT NEO PARFUMS
abigail nargunam
FRAGRANCE EVALUATOR
AT IDENTISCENTS
BRIEF
PROJECT OBJECTIVE
Create a fragrance layering concept for Ibraheem Al Qurashi Perfumes.
TARGET AUDIENCE
Young generations of local people.
15-30 years old Unisex.
KEY MESSAGES
Create your own unique signature scent with multiple combinations of fragrance creations.
DELIVERABLES
6 compositions to be showcased in a single branded box and personalized bottles of 15 or 50ml.
TIMELINE
Fragrances ready by Feb 2025
Launch Summer 2025
BRAND
IBRAHEEM AL QURASHI Perfumes is an established and renowned fragrance brand with a rich heritage rooted in the traditions of Arabian perfumery. With a huge presence in the region. They are known for blending traditional Arabian values with a modern approach.
BLENDING TRADITION AND MODERNITY
The brands has a clear offers with diverse range of high-quality perfumes and oils showcases in very straight forward and segmented collections ICONIC – MUSK – TOBACCO – DIAMOND – DOSE
Tradition – Layering – Brand DNA - Modernity
FRUITY
LAYER 1
NARCOTICO
Amber gourmand
Liquorous tobacco
LAYER 2
MADEIRA GOLD
-
Amber woody
-
Red fruits cardamom
CONCEPT
OUD
LAYER 1
CRUSOE EXTRAIT
-
Woody oud
-
Pepper smoke
LAYER 2
IXTREME
-
Woody oud
-
Cardamom vetiver
MUSK
LAYER 1
SNOW SHADE
-
Floral musky
-
Rose, vanilla
LAYER 2
SAVVY
-
Amber floral
-
Animalic musk
FRESH
LAYER 1
POWER OF DAWN
-
Woody citrus
-
Fruity, ambroxan
LAYER 2
NEROLI DESIRE
-
Floral citrus
-
Jasmine, tea
FLORAL
LAYER 1
PEACE
-
Floral powdery
-
Spicy ylang
LAYER 2
PYRAMID ABSOLU
-
Floral amber
-
Fruity white flowers
GOURMAND
LAYER 1
CREAM OUD
-
Amber gourmand
-
Saffron sweet
LAYER 1
FLEUR DE LAIT
-
Amber gourmand
-
Tonka caramel
