FRAGRANCE LAYERING CONCEPT
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
AGENDA
1
THE BRIEF
2
THE CONCEPT
3
THE FRAGRANCES
4
OUR PERFUMERS
5
ABOUT US
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE BRIEF
1 Project Objective
Create a fragrance layering concept for Ibraheem Al Qurashi Perfumes.
2 Target Audience
Young generations
15-35 years old
Unisex
3 Key Message
Create your own unique signature scent with multiple
combinations of fragrance creations.
4 Deliverables
6 compositions to be showcased in a single branded box and personalized bottles of 50ml or 15ml.
5 Timeline
Fragrances ready by Feb 2025
Launch Summer 2025
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE BRIEF
IBRAHEEM AL QURASHI Perfumes is an established and renowned fragrance brand with a rich heritage rooted in the traditions of Arabian perfumery since almost a century.
BLENDING TRADITION AND MODERNITY
With a strong presence in the region, Ibrahim Al Qurashi is one of the most exclusive brands in the oriental luxury perfume industry.
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE BRIEF
The brand has a clear offer with diverse range of high-quality perfumes and oils showcases in very straight
forward and segmented collections.
TRADITION – LAYERING – BRAND DNA - MODERNITY
Ibrahim Al Qurashi will be the first local brand to capitalize on a layering concept, infusing it with a contemporary twist.
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE CONCEPT
Fragrance layering is a tradition from Middle Eastern region, growing in popularity all around the world (ex: Bulgari Allegra, layering collection).
By offering six personalized fragrances in one box, Ibrahim Al Qurashi invites endless possibilities for creative explorations, allowing you to intuitively blend and craft your own unique scent.
FROM RITUAL TO PLAYFULNESS
This box transforms layering into a creative and fun way for individuals to experiment with different scents, making fragrance layering a unique experience.
Be intuitive, express yourself and play with these exquisite blends to bloom your own creations and make it evolve according to your mood, the moment of the day, the season…
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE CONCEPT
This layering concept will be completed with seasonal or special occasions capsule fragrances to be launched separately all along the year
Ramadan capsule
Mother's Day capsule
National day capsule
Valentine's day capsule
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE FRAGRANCES
We've created a total of 6 complex fragrances including 2 bases of traditional ingredients.
OUD. MUSK.
To be completed with 4 trendy blends
FRUITY. FRESH. FLORAL. GOURMAND.
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE FRAGRANCES
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
THE FRAGRANCES
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
OUD
Oud, also known as liquid gold, belongs to the woody family and has other facets of incense, resinous, spicy and smoky notes. Can be paired well with Floral, Fruity,
Gourmand and Spicy notes.
1. CRUSOE EXTRAIT
-
Woody oud
-
Pepper smoke
2. IXTREME
-
Woody oud
-
Cardamom vetiver
MUSK
Musk gives a clean, velvety and skin-like effect as a base. Can be layered well with Fresh, Floral, Fruity and Vanilla tones.
1. SNOW SHADE
-
Floral musky
-
Rose, vanilla
2. SAVVY
-
Amber floral
-
Animalic musk
FRUITY
Fruity fragrances are bright, juicy and uplifting giving sensations of joy and spontaneity. Can be layered well with Woods, Musk and Florals.
1. NARCOTICO
-
Amber gourmand
-
Liquorous tobacco
2. MADEIRA GOLD
-
Amber woody
-
Red fruits cardamom
FRESH
Fresh fragrances are light scents evoking
purity and vitality. They can be the best finishing layer over most other fragrances from Woody to Fruity.
1. POWER OF DAWN
-
Woody citrus
-
Fruity, ambroxan
2. NEROLI DESIRE
-
Floral citrus
-
Jasmine, tea
FLORAL
The Florals give blooming, fresh, sweet and delicate impressions in the heart of the fragrance. They can be layered well with Woody, Ambery, Fruity and Fresh nuances.
1. PEACE
-
Floral powdery
-
Spicy ylang
2. PYRAMID ABSOLU
-
Floral amber
-
Fruity white flowers
GOURMAND
Gourmands are characterized by dessert-like addictive scents, evoking warmth, depth, comfort and sensuality. Can be layered well with Woody, Fruity and Ambery olfactory tones
1. CREAM OUD
-
Amber gourmand
-
Saffron sweet
2. FLEUR DE LAIT
-
Amber gourmand
-
Tonka caramel
THE FRAGRANCES
HOW TO LAYER THESE 6 FRAGRANCES
You can start with your choice of base, either oud or musk and then layer it to your desired olfactory direction like floral, fruity, gourmand or fresh. Or choose and layer any two of the six available olfactory profiles. Maximum three fragrances can be layered over each other to give the best diffusion and scent. Here are some examples:
1. Fruity+ Gourmand
2. Oud + Fruity + Gourmand
3. Musk + Floral + Fresh
3. Oud + Floral
5. Musk + Gourmand
IBRAHIM AL QURASHI
FRAGRANCE LAYERING CONCEPT
NOV 2024 - PRESENTATION
OUR PERFUMERS
patrick bodifee
MASTER PERFUMER
AT IDENTISCENTS
abigail nargunam
FRAGRANCE EVALUATOR
AT IDENTISCENTS
guillaume cresp
MASTER PERFUMER & CO-FOUNDER
OF NEO PARFUMS
marzia tissino
PERFUMER
AT NEO PARFUMS
Our partner, Néo Parfums, is an independant fragrance house founded in Grasse in 2011, creating and manufacturing perfumery compositions.
Combined with an extensive library of raw materials and an automated manufacturing process, Neo Parfums offers consistent, high-quality fine fragrances.
THANK YOU